Two days of tasting at Eataly's New York stores to present the world preview of Panettone Paradiso from the POP ART line by artist Max Ferrigno.
Galup lands in the United States to present in New York on July 1st and 2nd, during the Summer Fancy Food Show, the Panettone Paradiso from the new POP ART line, designed by Max Ferrigno for next Christmas: the tasting will be held at the two New York Eataly stores in the presence of the Piedmontese artist naturalized in Sicily, to give overseas enthusiasts a preview of one of the flagship products of Christmas 2018, which will be available in Italy starting in November.
The Eataly NYC Flatiron and NYC Downtown locations will host pop-surrealist painter Max Ferrigno who will accompany the tastings by signing the Panettone Paradiso wrappers: this exceptional packaging is inspired by the Big Sweety Dream painting that the artist created exclusively for Galup and specifically designed for the occasion, as can be seen from the American-style writing in the background. The painting will remain on display at Eataly until December.
Packaging has always been a distinctive trademark for Galup: never like this year has the modern taste of pop art been combined with the tradition of sourdough.
Communicating values and emotions through art is part of the path that Galup has undertaken and that determined the beginning of the partnership with Max Ferrigno. The POP ART by Max Ferrigno line offers four packaging that are four works of art, four portraits all to collect; an original idea in manga style to tell, with contemporary language, a great Christmas classic.
The POP ART line will be available in the flavors Pandoro Gran Galup with Chocolate Drops, Panettone Gran Galup Classico, Panettone Gran Galup with Chocolate Drops and Panettone Gran Galup Paradiso. Galup, a historic Piedmontese company, was founded in Pinerolo in 1922 and, in just under 100 years, has made its famous panettone go around the world, low with handmade Tonda Gentile Trilobata Hazelnut icing, thick and crunchy.
Thanks to the use of the highest quality raw materials, the company, while remaining faithful to the past, has been able to innovate and grow, acquiring a national and international commercial dimension and becoming a point of reference in the confectionery market of excellence. Today, Galup panettone is appreciated almost all over the world, especially in many European countries, in North America, in Australia and Japan. Max Ferrigno was born in Casale Monferrato on November 14, 1977.
He has created sets for Gardaland, Disneyland Paris, MiniItalia, Cow Boy Guest. In 2005 his artistic sensibility suffered a strong shock: he started watching old Japanese cartoons again, listening to TV theme tunes and suddenly the echoes of childhood memories became the source of an explosion of ideas and projects. Thus began the “popsurrealist” phase of Max Ferrigno, where cartoon characters, snacks and games of a generation become “active actors” in his works, in a riot of bright, intense and dissonant colors. In November 2010 he exhibited his first important collection in Milan, “Les Sucreries”, a success that attracted the attention of many critics and fans of popsurrealism.