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THE EASTER OF GALUP

February 15, 2018 3 min read

LA PASQUA DI GALUP - Galup® Store Ufficiale

Health and well-being even during the holidays and lots of joy with the new colorful packages!

Galup's Easter 2018 exudes healthy energy thanks to the new Colombe with 5 cereals and raisins and Wholemeal with Candied Black Cherries, which join the Organic and Wholemeal ones in the Health and Wellbeing Line, designed for those who are attentive to food choices even during holidays .

For those looking for innovation even in tradition, there is the new Apricot Colomba, while the new colorful Vintage Pop Edition and Kite packages bring joy to the Easter table.

The Health and Wellness Line offers four doves perfect for those who care about balance and are attentive to raw materials but do not want to give up the taste and pleasures of tradition.

The new Colomba Gran Galup with 5 cereals and raisins does not have candied fruit, only raisins. The protagonists of this recipe are the flours and seeds: rye bran, soy semolina, barley, sesame and wheat flours are combined in the dough with sunflower seeds, sesame, yellow and brown flax, giving the palate a and a surprising consistency, never tasted before in a dove!

The substance of the fiber and the intriguing sweetness of candied black cherries meet in the recipe of the second novelty of the line, the Colomba Gran Galup Integrale with Candied Black Cherries. A synthesis between contemporaneity and tradition, in which the choice of an unusual ingredient enhances the authenticity of an ancient flavor such as that of unrefined flour.

The line is completed by the Gran Galup Biologica, a genuine Colomba prepared with ingredients strictly coming from certified organic farming, and by the Colomba Gran Galup Integrale, a recipe waiting to be discovered which also uses unrefined wheat flour in the dough, which preserves the its best nutritional properties, particularly valuable for the well-being and balance of the organism.

For those who love tradition reinterpreted with a pinch of originality, Galup offers the new Colomba Gran Galup with Apricot. The original recipe for the Colomba Gran Galup is made even fresher and sweeter this year with the addition of large apricot candied fruit to the dough. To cover, the inevitable Piedmont Hazelnut IGP icing, still handmade today and enriched with whole toasted almonds and granulated sugar.

This year too, there will be no shortage of delicious Galup doves wrapped in colorful and fun packages prepared by hand with the help of strings, raffia and ribbons, which now distinguish the Piedmontese brand, among which the new Vintage Pop Edition and Kite stand out.

The Vintage Pop Edition celebrates Galup's heritage and its creative vocation with color. In fact, it recovers from the archives the logo and an illustration of the time, in which the company's historic telephone number still appears, and renews them in a line of packs enhanced by bright tones and ultra-contemporary color contrasts with a pop flavour.

Aquiloni is a festive line like the carefreeness of childhood. Everything refers to the lightness of an instant of pure joy: the colors of the packages, coordinated with the references, have the cheerful lightness of pastel tones, the kites, the balloons and the smiles of the children photograph a special day and fix in the memory the memory of an unforgettable moment.

Respecting tradition and its history, even for the Colombe Galup continues to use, today as then, raw materials of the highest quality, such as PGI Piedmont hazelnuts, whole toasted almonds, very fresh eggs, selected wheat flour, fresh Italian milk, butter and selected candied fruit.

Like Panettone, Galup Colombe are also genuine, without artificial colours, preservatives or artificial flavors and are characterized by the hand-made icing with PGI Piedmont Hazelnuts, enriched with whole toasted almonds and granulated sugar.

The Colomba Galup dough rises slowly and naturally for 40 hours, thanks to the use of mother yeast, the same as always, refreshed every day with water and flour to preserve those qualities that only white mother yeast can guarantee to the consumer: authenticity of flavors, balance in taste, soft dough and high digestibility.


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