THE EASTER OF GALUP

Health and well-being even during the holidays and lots of joy with the new colorful packages!

Galup's Easter 2018 is bursting with healthy energy thanks to the new 5-cereal and raisin and wholemeal Colombe with candied cherries, which join the organic and wholemeal ones in the Health and Wellbeing Line, designed for those who are careful about their food choices even during the holidays.

For those looking for innovation even in tradition, there is the new Apricot Colomba, while the new colorful Vintage Pop Edition and Aquiloni packages bring joy to the Easter table.

The Health and Wellness Line offers four doves perfect for those who care about balance and are attentive to raw materials but do not want to give up the taste and pleasures of tradition.

The new Colomba Gran Galup with 5 cereals and raisins has no candied fruit, only raisins. The protagonists of this recipe are the flours and seeds: rye bran, soy semolina, barley, sesame and wheat flours are combined in the dough with sunflower, sesame, yellow and brown flax seeds, giving the palate a surprising taste and consistency, never tasted before in a Colomba!

The substance of the fiber and the intriguing sweetness of candied cherries meet in the recipe of the second new product in the line, the Colomba Gran Galup Integrale with Candied Cherries. A synthesis between contemporaneity and tradition, in which the choice of an unusual ingredient enhances the authenticity of an ancient flavor such as that of unrefined flour.

The Line is completed by the Gran Galup Biologica, a genuine Colomba prepared with ingredients strictly from certified organic farming, and by the Colomba Gran Galup Integrale, a recipe to be discovered that also uses unrefined wheat flour in the dough, which preserves its best nutritional properties intact, particularly precious for the well-being and balance of the body.

For those who love tradition reinterpreted with a touch of originality, Galup offers the new Colomba Gran Galup with Apricot. The original recipe for the Colomba Gran Galup becomes even fresher and sweeter this year with the addition of large candied apricots in the dough. To cover, the inevitable Tonda Gentile Trilobata Hazelnut glaze, still handmade today and enriched with whole toasted almonds and granulated sugar.

This year too, there will be delicious Galup doves wrapped in colorful and fun packages prepared by hand with the help of string, raffia and ribbons, which have now distinguished the Piedmontese brand, among which the new Vintage Pop Edition and Aquiloni stand out.

The Vintage Pop Edition celebrates Galup's heritage and creative vocation with color. It retrieves from the archives the logo and an illustration of the time, in which the company's historic telephone number still appears, and renews them in a line of packs enhanced by bright tones and ultra-contemporary chromatic contrasts with a pop taste.

Aquiloni is a festive line like the carefree nature of childhood. Everything refers to the lightness of a moment of pure joy: the colors of the packages, coordinated with the references, have the cheerful lightness of pastel tones, the kites, the balloons and the smiles of the children photograph a special day and fix in the memory the memory of an unforgettable moment.

In keeping with tradition and its history, Galup continues to use, today as then, the highest quality raw materials for its Colombe, such as the Tonda Gentile Trilobata hazelnut, whole toasted almonds, very fresh eggs, selected wheat flour, fresh Italian milk, butter and selected candied fruit.

Like Panettone, Galup Colombe are also genuine, without artificial colourings, preservatives or artificial flavourings and are characterised by the hand-made icing with Tonda Gentile Trilobata hazelnut, enriched with whole toasted almonds and granulated sugar.

The Colomba Galup dough rises slowly and naturally for 40 hours, thanks to the use of sourdough, the same as always, refreshed every day with water and flour to preserve those qualities that only white sourdough can guarantee the consumer: authenticity of flavors, balance in taste, soft dough and high digestibility.