GALUP MARRIAGES ART “ART FOR EXCELLENCE 2019”

The historic confectionery company Galup renews its link with art and participates for the fourth consecutive year in Art For Excellence, the Turin contemporary art exhibition that meets the companies of excellence of Piedmont, pairing each with a renowned artist: appointment from 8 to 24 November, at the Mastio of the Cittadella in Turin.

Galup's artistic partner is again Max Ferrigno, the talented "popsurrealist" artist originally from Casale Monferrato: therefore, both of Piedmontese excellences. Ferrigno created a large work for Galup, acrylic on canvas, entitled "Karechan": the protagonist is a young model inspired by the Japanese cosplayer of the same name - KareChan - drawn with colors that draw on the chromatic range of panettone and its ingredients, therefore a very specific choice. The background is a texture that fades between fuchsia and pink, with words that recall the company's DNA: "excellence", "quality", "panettone", "taste", "tradition", "1922".

Ferrigno thus married his love for manga taste and his strong personality with the key concepts of Galup, a company that has always been known for its unique and immediately recognizable packaging. It is no coincidence that the now consolidated collaboration between Galup and Max Ferrigno during the various editions of Art For Excellence also resulted in a line of Panettoni and Pandori from the Piedmontese company: the POP ART by Max Ferrigno range. The acrylics created by the artist have been transformed into wrapping, to interpret a great Christmas classic in a contemporary key and dress the most glamorous and metropolitan Christmas tables.