GALUP IS NOT
JUST A BRAND.
IT IS A STORY.
A BEAUTIFUL ITALIAN STORY SINCE 1922
Galup is more than a name - it’s an original recipe, a unique way of crafting panettone and colomba, unlike any other. Before Galup, panettone meant only the Milanese kind.
The low one with hazelnut glaze came from an intuition of Pietro Ferrua, born in the Langhe and adopted by Pinerolo. His idea, his recipe - a brilliant and flavorful innovation that reimagined an old Lombard tradition and, just a few years later, inspired a new classic of Piedmontese pastry: the Galup Colomba. Over time, the recipe has evolved, but the soul of this sweet remains. The one Pietro Ferrua gave it, the same that, in just a few years, earned his pastry shop the title of Purveyor to the Royal House of Savoia.
MONSU’ FERRUA INVENTS THE GALUP PANETTONE
REGISTRATION WITH PATENT NO. 37173 OF 11/21/1928
THE GALUP INDUSTRIAL HISTORY BEGINS IN THE FACTORY AT 32 VIA FENESTRELLE
GALUPERIE ARE BORN, DELICIOUS FILLED CHOCOLATE PRALINES
MACARIO FAMOUS SPOKESMAN FOR GALUP TELEVISION COMMERCIALS
GALUP CELEBRATES 100 YEARS OF HISTORY AND ENTERS THE METAVERSE
NEW STORE WITH CAFE OPENS IN TURIN
The Galup Brands
Galup embodies the art of Piedmontese pastry with passion and authenticity - a spirit that lives on through its brands. Streglio represents the excellence of Turin’s chocolate tradition, where artisanal craftsmanship takes shape in creations perfected down to the smallest detail. Pasticceria Cuneo reinterprets classic recipes with a contemporary touch, offering gluten-free and lactose-free delights for those who seek all the flavor of tradition, with no compromises. Different stories, united by one idea of quality.
Generation after generation, for nearly a century, we have offered our customers the excellence of a Panettone and a Colomba unlike any other - renewing them over time with new recipes and sweet creations.
The Italian Patent and Trademark Office of the Ministry of Economic Development has included Galup’s distinctive mark in the Special Register of Historic Brands of National Interest.
An important recognition in 2022, the year of our centenary - a tribute to the deep bond that unites Galup with Italian craftsmanship, its territory, and the history of our country.
What would Christmas or Easter in Italy be, without Galup?