MARIO SAYS: “GALUP!”

A particular, perhaps strange, certainly original, combination was born from the meeting between Mario Dice - a world-famous stylist - and Galup , the Piedmontese brand that changed the history of a national product, the panettone.

And in a partnership that unites fashion and gourmet, elegance and authenticity, trend and tradition, the words acquire a profound meaning and become a faithful mirror of the philosophy that unites two excellences, in an innovative collaboration, not obvious but instead strongly desired.

Thus a unique proposal is born, the Limited Edition of the Panettone with Ingredients from the Gran Galup Supply Chain of 1 kilogram - with traceable ingredients and from an ISO 22005 certified supply chain -  milk, butter, sugar, eggs and flour – accompanied by candied cherries and oranges that enrich the dough, Tonda Gentile Trilobata hazelnuts that make up the famous and unmistakable icing, Avola almonds, powdered sugar, starch and rice flour, salt and essential oil, all rigorously and exclusively Made in Italy excellences. A panettone wrapped by hand with art, in a unique creation, a 3D printed silk scarf, numbered and signed by Mario Dice , specially designed by the designer to seal a collaboration that represents the triumph of Made in Italy and a hymn to Italian tradition and craftsmanship.

MARIO SAYS: “GALUP!” is therefore a new project, all elegance and goodness of this Christmas 2020, a Limited Edition made in 500 pieces, which will be available starting from Thursday 10 December at the Galup stores in Turin (Via Andrea Doria 7) and Pinerolo (Strada Fenestrelle 34), on the Galup e-shop at www.galup.it , as well as at Eataly Milano Smeraldo.

Mario Dice , after years of collaborations with international brands, founded the maison that bears his name in 2007. A brand that encompasses everything the designer has always believed in and carried forward: extreme attention to the values ​​of Made in Italy, attention to detail, the quality of the raw material and the production, making Italian tailoring his strong point.
A prêt-a-couture interpreter of a stylistic and aesthetic know-how that has always distinguished Italian excellence.

Galup is much more than a brand, it is a beautiful and important reality, a true Italian story. A journey that has lasted almost a century and that today, like yesterday, unfolds along a path made of innovation and tradition, a balanced and winning combination that guides Galup's choices.  A careful search for quality raw materials, combined with a unique process that maintains the craftsmanship of the past in many of its steps, make Galup's high-end products proposals of true gourmet pastry making.