Last night Galup collected the "Art for Excellence for communication and marketing - Enterprise of excellence 2018" award assigned by Art for Excellence, the cultural entrepreneurship project dedicated to the promotion and valorisation of local businesses with a vocation for excellence to which Galup has been participating for several editions now.
The recognition comes for the winning communication and marketing strategies implemented in recent years by the company, because Galup has been able to seize the opportunities also offered by artistic projects, such as participation in Art for Excellence, which this year reached its third consecutive year. It is precisely this cultural entrepreneurial initiative that led to the birth of the partnership with the artist Max Ferrigno, a young and talented pop-surrealist artist.
The collaboration between Galup and Max Ferrigno has given life to numerous works and to the creation for Christmas 2018 of an "author's packaging" for an ultra-pop line of panettone, the Pop Art line. Four works of art, four portraits all to be collect: an original idea in manga style to tell, in contemporary language, a great Christmas classic.
Panettone Paradiso from the new Pop Art line, in particular, was also presented on the American market with two important events in Eataly's New York stores - Eataly NYC Flatiron and NYC Downtown - during which tastings of this flagship product for Christmas 2018 have achieved great success among fans overseas.