For the fourth consecutive year, Galup will be the MAIN SPONSOR of the prestigious Alba International White Truffle Fair, a renowned event that will be held this year from 6 October to 25 November with the theme “Between Earth and Moon”.
The Pinerolo company proudly reconfirms its support for this eighty-eighth edition of the famous Fair, the flagship event of the city where the TCN Group, a Group of which Galup is a part, is also based, chaired by Giuseppe Bernocco.
Galup will be present in the heart of the event, at the Alba White Truffle World Market: open every Saturday and Sunday in October and November, it is an exhibition area in the historic center where you can appreciate and buy not only the best truffles from the woods of Langhe Roero and Monferrato but also many other gastronomic delicacies. Among these, there will also be the best specialties and Galup Panettoni, increasingly loved in Italy but also abroad, which will become among the protagonists of this important international showcase dedicated to Piedmontese culinary excellence.
Visitors to the Fair will be able to discover some of the delicacies available all year round, perfect for making breakfast, a snack or after dinner special, such as marron glacé, krumiri, truffles and Torta Millenovecentoventidue, a delicious re-edition of an ancient recipe by Galup founder Monsù Ferrua, now available in two versions, with Tonda Gentile Trilobata Hazelnut and with Avola Almonds. There will also be the Merenda di una volta, a soft and light snack like the Galup panettone dough covered with the famous Tonda Gentile Trilobata Hazelnut glaze and available in two variants: with strawberries and with chocolate chips.
From November 3rd, visitors will also be able to preview some of the Panettoni that the company will prepare for Christmas 2018, such as the Gran Galup Classico, the original recipe
of the low panettone covered with handmade icing with Tonda Gentile Trilobata Hazelnut enriched with whole almonds and granulated sugar, and the brand new Panettone Gran Galup with Turmeric, a recipe to be discovered whose originality comes from the use of this particular ingredient in the dough.
Galup is one of the companies that best represents the history and excellence of Piedmontese confectionery: founded in 1922 in Pinerolo by Monsu Ferrua, who was the first to invent the low panettone with the crunchy glaze made with handmade Tonda Gentile Trilobata hazelnuts, over the years it has refined its recipes and preparations, maintaining the personality and quality of its desserts unchanged, characteristics that in just a few years earned the pastry shop the patent of Supplier to the Royal House.
The company's creations still have the flavour and genuineness of homemade desserts, peculiarities that have contributed to making the Galup Panettone and Colomba go around the world: today the company, which is still located in Pinerolo, has acquired a national and international commercial dimension and Galup is a Piedmontese and Italian excellence recognised by all lovers of taste even abroad.
In 96 years of history, the company has been able to innovate and renew itself, proposing every year references and recipes able to satisfy new food tastes and market needs; Galup is the ideal brand for consumers who choose quality, the number one objective of the new management of the company that, in recent years, has managed to give a positive trend to the economic performance. The turnover is in fact growing strongly and the use of human resources is evolving, confirming a deep relationship with the territory.