Galup will be for the fifth consecutive year MAIN SPONSOR of the prestigious International Alba White Truffle Fair, a renowned event to be held this year from October 5 to November 24 with the theme "The perfect balance".
The Pinerolo-based company proudly reconfirms its support for this eighty-eighth edition at the famous fair, the flagship event of the city in which the TCN Group is also located, a group of which Galup is a part, chaired by Giuseppe Bernocco. Galup will be present in the beating heart of the event, at the World Alba White Truffle Market: open every Saturday and Sunday in October and November, it is an exhibition area in the historic center where you can appreciate and buy not only the best of the truffles coming from from the woods of Langhe Roero and Monferrato but also many other gastronomic delicacies.
Among these, there will also be the best specialties and the Panuponi Galup, increasingly loved in Italy but also abroad, which will become among the protagonists of this important international showcase dedicated to Piedmontese culinary excellence. Visitors to the Fair will thus be able to discover some of the delicacies available all year round, perfect for making breakfast, snack or after dinner special, such as marron glacé, krumiri, truffles and the Cake Thousand, nine hundred and twenty-two, a tasty re-edition of an ancient recipe by the founder of Galup Monsù Ferrua now available in two versions, with IGP Piedmont hazelnuts and with Almonds from Avola. There will not even miss the snack of the past, the soft and light snack like the dough of the Galup panettone covered with the famous IGP Piedmont hazelnut glaze and available in two variants: with strawberries and chocolate chips.
From 3 November, visitors will also be able to preview some of the Panettoni that the company will prepare for Christmas 2019, such as the Gran Galup Classico, the original recipe for the low panettone covered with handmade IGP hazelnut glaze enriched with whole almonds and granulated sugar, and the brand new Panettone Gran Galup with Turmeric, a recipe to be discovered whose originality comes from the use of this particular ingredient in the dough.
Galup is one of the companies that best represents the history and the Piedmontese confectionery excellence: founded in 1922 in Pinerolo by Monsu Ferrua, who first invented the low panettone with the handmade crunchy Piedmont hazelnut IGP glaze, over the years it has refined recipes and preparations, keeping the personality and quality of their desserts unchanged, characteristics that in a few years earned the patisserie the Supplier of the Royal House patent.
The company's creations still have the flavor and authenticity of homemade desserts, peculiarities that have contributed to making Panettone and Colomba Galup travel around the world: today the company, which is still located in Pinerolo, has acquired a national and international commercial dimension and Galup is a Piedmontese and Italian excellence recognized by all lovers of taste also abroad.
In 96 years of history, the company has known how to innovate and renew itself, offering references and recipes every year that are able to satisfy new food tastes and market needs; Galup is the ideal brand for consumers who choose quality, the number one goal of the new management of the company which, in recent years, has managed to give a positive trend to the economic trend. Turnover is in fact growing strongly and the use of human resources is evolving, confirming a deep relationship with the territory.