GALUP CONTINUES THE COLLABORATION WITH "ART FOR EXCELLENCE"

GALUP PROSEGUE LA SUA COLLABORAZIONE CON “ART FOR EXCELLENCE”

The historic Pinerolo company Galup, now identified in Italy and abroad among the excellence of the confectionery sector for having invented the Piedmontese panettone in 1922, reconfirms its participation in "Art For Excellence", an art review for the fourth consecutive year contemporary that meets business excellence in Piedmont. It is a pride for Galup to be recognized among these.

Also for the 2019 edition, Galup's artistic partner will be Max Ferrigno, the talented "popsurrealist" artist originally from Casale Monferrato: therefore, both of Piedmontese excellences!

Ferrigno, like the other artists on display, will create a work of art that interprets the history of Galup, in a mix of tradition and innovation. Everything will be revealed only during the opening of Art For Excellence, but Ferrigno already anticipates some first details: it will be a large acrylic on canvas that will continue in the vein of the pin ups and that will focus on the shades of pink and fuchsia. The love for the manga taste and the strong personality of the artist will merge with the style of Galup, always known for its unique and immediately recognizable packaging.

Not surprisingly, the well-established collaboration between Galup and Max Ferrigno during Art For Excellence has also translated into a line of Panettone from the Piedmontese company: the POP ART range by Max Ferrigno. The artist's posters have turned into wraps of panettone and pandori, to interpret in a contemporary key a great Christmas classic and dress the most glamorous and metropolitan Christmas tables.