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Streglio the great: Surprise this Christmas

February 21, 2022 2 min read

Streglio il grande: Sorpresa di questo Natale - Galup® Store Ufficiale

It was the end of September when Galup acquired the Streglio brand, a famous historic company

for its production of gianduiotti, cremini, pralines and fruit jellies.

That date and moment marked a turning point, the beginning of a great new project

to be achieved: restoring splendor to a brand strongly linked to the history of Turin but also to that

of Italian pastry and chocolate making.


The profound sense of belonging to our territory, the constant search for perfection in offering

the best traditional recipes, the simplicity of authentic flavors are the values ​​that have always accompanied the history of Galup ; the same values ​​that we find in the new path traced for Streglio and which, we are certain, will allow this prestigious brand to look far ahead and become a point of reference in the excellent confectionery market ” – declares Giuseppe Bernocco , president of Galup , who then continues The opportunity to collect and give new life to the precious legacy of Streglio is a source of great pride for us. We are facing this new and important challenge with passion and dedication, with absolute respect for the past and the roots of the historic brand .


A path that in these days, close to Christmas 2021, materializes in a real surprise,

a gift for all those who love the excellence of our Piedmont, an unexpected moment to discover with the eyes of Christmas wonder: STREGLIO IL GRANDE is born.

The homage to a historic brand, specifically created for this end of the year, is in fact represented

from a premium range reference, made entirely by hand with gianduia chocolate and presented in numbered and hand-wrapped packages. A Limited Edition – of only 400 pieces –

which makes STREGLIO IL GRANDE the first step towards a very near future made of innovation

and research but which wants to maintain its roots in that tradition and history that have characterized the long journey of the Piedmontese brand.

A new logo - which is inspired by the calligraphic font of the past, but which also constitutes the new image reworked with an original design with a graceful and elegant bearing, tells of STREGLIO IL GRANDE for which blue becomes the primary color and the name "Rinomata Fabbrica ”, a highly innovative wording for a laboratory founded at the beginning of the 20th century, is today enriched by the city symbol par excellence:

the rampant bull of Turin.


STREGLIO IL GRANDE
is available at the Galup stores in Turin and Pinerolo, at Eataly Lingotto.

A surprise, perhaps even more a tribute to a territory and its excellence, according to that common feeling, which for years has guided the path of Galup , which enters the field with this new project

to create a tomorrow that is already today, to restore flavor to a tradition that has never been lost and to give

an appointment for all lovers of goodies: 2022 will certainly bring new surprises,

real gifts for all chocolate lovers.


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