Today, promoting a product in a convincing manner is as important as guaranteeing its quality.

Galup has always presented, and continues to present, an up-to-date image.This can be clearly seen by its advertising history.
The choice of Macario as a Galup testimonial, for example, has proven to be a winning move, associating the regional significance of the product with that of the now legendary "last Piedmontese mask".
Subsequent campaigns promoted the product by setting it in the great framework of tradition.
The faithful admirers of "GALUP" have always been determined and effective testimonials: we are well aware of this and extremely grateful. Many pages of history have been written thanks to their support.