A taste that made history. To give you a timeless pleasure.

Prestige, renown and continuing consumer approval are not forged over-night but are wrought by passion for one’s work, meticulous attention to crafting products, the right intuitions.
And also in time. Building its success on these underpinnings, Galup has earned a position as a leading confectionary brand with an array of famous, widely requested specialties that have become the most welcome gift to wind up family and gala dinners: first and foremost the low panettone with a crunchy topping of Piedmontese hazelnuts invented by Galup in 1922.
Galup has always remained as faithful as possible to its original values: attentive selection of top quality raw materials, traditional kneading of the dough, with particular attention to the mother yeast, one of the minor but essential secrets of its taste and texture; the recipe, always according to the original but improved and refined over the years to offer more taste and delicacy on the palate; slow natural leavening and baking according to the rules of the ancient red brick oven in which we baked our first delicacies.
Galup's constant commitment to Quality is reflected in the "Haute Patisserie" collection. An array of high-end confectionary products created and developed to be retailed by high prestige outlets. Eight different collections, all characterised by recovery of the flavours and reminiscences of the past and comprising a selection of choice products ranging from Galup's classical low panettone (a minor masterpiece of the confectioner's art that can claim to be "The Panettone of Italy") to more innovative, delectable variations on the theme, from soft Pandoro to truffles and pralines.
All enclosed in high-class packaging of particularly attentive, original design and style, culminating in the re-editions of the vintage box and tin, now even more modern and up-to-date.
All with the new iconic "Galup 1922" logo, directly inspired by the first cake-shop of the Ferrua family in Pinerolo and designed to convey, at first glance, a noble project that exalts the force of an almost century-old tradition and unrivalled renown.
A new way of presenting and proposing Galup’s mouth-watering delicacies to the public, certain that these will be appreciated for their freshness, ability to surprise and the festive atmosphere created by this always welcome gift. And, obviously, for their unequalled taste and flavour, guaranteed by the name Galup.